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Why Your Photography Website Isn’t Ranking Highly in Search Engine Results - Introduction

August 25, 2008

So you spent a ton of time and money building the website for your professional photography business. And months later no one is finding it except those people you handed a business card to. Gone are the days where just building a website got you something. Today the website must be constructed correctly and there must be at least a small amount of intentional online promotion in order to get the major search engines to not just pick up the fact that you have a web site, but to go further by ranking it high enough to get noticed by people who would actually be potential customers of yours.

This post is an introduction to the reasons why your site may not ranking highly against the competition in search engines. Awareness is the first necessary action towards solving a problem. If you are aware of why search engines may not be ranking your site as highly as you would like (or high enough for potential customers to become aware of your photography business), then you can react appropriately.

Future posts in this series will cover specific reasons your photography web site is not ranking as highly as it could in search engine results compared to your competition.

The downloadable PDF guide, Effective SEO for Professional Photographers, contains specific techniques for both on-site optimization and online promotion to make the websites of professional photographers rank highly in search engine results. The SEO Guide is published by search engine optimization (SEO) experts Web Aware Media.

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