Posts tagged as:

professional photographers

New Release Now Available: 2008 Release 1.1

September 7, 2008

We just issued a new release of Effective SEO for Professional Photographers that corrects several typos in various places in the guide. In addition, two on-page SEO techniques have been updated as follows:

  • Chapter 8 (HTML Optimization Techniques), Technique 6: Added section Web Page Search Versus Image Search to add more detail about the usefulness of image file names when considering image search in your SEO efforts.
  • Chapter 8 (HTML Optimization Techniques), Technique 7: Corrected the references to IMG tag and ALT attribute to instead correctly refer to anchor tag and TITLE attribute.

All existing customers can log in using the username and password entered when the guide was originally purchased. The link allowing you to download the guide refers to the most recent version.

Existing customers will be receiving an email in the next few days informing them of the new SEO guide release.


Why Your Photography Website Isn’t Ranking Highly in Search Engine Results - Introduction

August 25, 2008

So you spent a ton of time and money building the website for your professional photography business. And months later no one is finding it except those people you handed a business card to. Gone are the days where just building a website got you something. Today the website must be constructed correctly and there must be at least a small amount of intentional online promotion in order to get the major search engines to not just pick up the fact that you have a web site, but to go further by ranking it high enough to get noticed by people who would actually be potential customers of yours.

This post is an introduction to the reasons why your site may not ranking highly against the competition in search engines. Awareness is the first necessary action towards solving a problem. If you are aware of why search engines may not be ranking your site as highly as you would like (or high enough for potential customers to become aware of your photography business), then you can react appropriately.

Future posts in this series will cover specific reasons your photography web site is not ranking as highly as it could in search engine results compared to your competition.

The downloadable PDF guide, Effective SEO for Professional Photographers, contains specific techniques for both on-site optimization and online promotion to make the websites of professional photographers rank highly in search engine results. The SEO Guide is published by search engine optimization (SEO) experts Web Aware Media.