WHAT IS IT?
In short, it's a downloadable book that guides you, a professional photographer, through the steps necessary to optimize your web site for high ranking in search engine results. Effective SEO for Professional Photographers is a PDF eBook that guides you through specific techniques to make your web site optimized for high ranking in search engines like Google, Yahoo!, MSN and more. In addition to search engine optimization, the guide covers online marketing and promotional techniques in order to spead the word about you, your photography, and your business to potential customers. This guide provides everything you need to make potential customers aware of your business over your competition. This guide pays for itself with just one customer gained from the techniques covered in it!Effective SEO for Professional Photographers contains SEO examples and web site promotion techniques specific to the unique industry of professional photographers. The PDF is an easy download and you will be up and running in a matter of minutes learning effective search engine optimization techniques for your profession.
WHAT ELSE DO I GET BESIDES THE SEO GUIDE?
Also included are:
- 1 year of updates - FREE
Since search engine optimization techniques are always evolving, your purchase allows you with 1 year of updates for free! Updates are published roughly on a quarterly schedule (about every 3 months). You will be notified of new updated by email when they become available and they can be downloaded from this web site as soon as they are available - for free. If you find the updates provide you value, when your 1 year of free updates expires you may optionally purchase additional years of updates for a discounted rate.
- Expert SEO advice - FREE
We offer you the ability to ask specific questions for our SEO experts to answer - for free! We know that web site development and search engine optimization are not your primary business. You are probably a small business owner trying to wear multiple hats and we know after reviewing our guide you will have more detailed questions. We're more than happy to answer those questions to provide you with even more expertise in the area of SEO.
FREE SAMPLE CHAPTER
To give you an idea of the style and content of Effective SEO for Professional Photographers, we are giving away Chapters 1 and 2, "Why this Guide?" and "What is Search Engine Optimization?," for free. Feel free to download Chapters 1 and 2 and read it to get an idea of the style of the guide.
WHY A GUIDE JUST FOR PROFESSIONAL PHOTOGRAPHERS?
Every industry is different and requires a slightly unique approach. There are many one-size-fits-all SEO guides out there. A one-size-fits-all guide doesn't help you if you want immediate results for your specific business niche. Effective SEO for Professional Photographers applies SEO and promotional techniques that apply directly to the business of photography. Because of this, the guide is immediately useful to you and will provide results quickly.
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WHY IS THIS GUIDE BETTER THAN OTHER SEO GUIDES?
Effective SEO for Professional Photographers) is published by SEO service provider Web Aware Media to promote online marketing and SEO among professional photographers. We saw a lot of professional photographers seeking knowledge about how to effectively promote their web sites and optmize them to rank highly in search engines. At the same time, we saw companies charging huge fees for this knowledge that were well out of the reach of most professional photographers who are generally small business owners on tight budgets. This guide is written by experts with experience applying SEO and online marketing techniques specifically to the web sites of professional photographers. These techniques have been applied to our clients' web sites (professional photographers) with excellent results.
YOU WILL LEARN EFFECTIVE SEO TECHNIQUES
WHAT IS SEO?
Search engine optimization (SEO) is one of many techniques to create awareness about your businessÕ web site. SEO is the term used for a wide variety of techniques for developing and marketing your web site in a way that complements how search engines "see" your web site.
WHY IS SEO IMPORTANT?
Search engines are one of the main ways your potential customers will find your web site, so it is in your interest to design your web site in a way that complements the way search engines ÒseeÓ your web site. Studies have shown that 80%+ of web users start their web browsing with a search engine. If your site doesn't rank highly in search engines, you are losing potential customers to your competition.
WHAT WILL I LEARN ABOUT SEO?
All of the SEO techniques in Effective SEO for Professional Photographers are tailored to the photography industry. You will learn:
- How search engines work
- How to write content for your web site that is both customer and search engine friendly
- Specific HTML techniques to make every web page of your site friendly to search engines
- How to make your Flash web site more understandable to search engines
- Beyond SEO: How to create awareness of your web site online using blogs, message forums, press coverage, and more
- ...and more!
IS SEO EXPENSIVE? CAN I DO IT MYSELF?
SEO doesn't have to be expensive, especially if you are willing or able to learn a little bit about how search engines and web sites work. Effective SEO for Professional Photographers will teach you what you need to know. If you are willing to do the work yourself, SEO is essentially free other than your time.
If you already work with a web developer, you can easily use Effective SEO for Professional Photographers as a guide to direct them on future modifications to your web site.
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YOU WILL LEARN HOW TO PROMOTE YOUR WEB SITE ONLINE
WHY IS WEB SITE PROMOTION IMPORTANT?
Optimizing your web site for search engines is just one aspect of online promotion. While search engines are important to customers finding your web site, there are other techniques that will help customers find you in ways that do not involve search engines. It is also a well known fact that search engines take into consideration things other than just the content on your own web site for ranking your web site in their results. Effective SEO also means effective online marketing. Effective SEO for Professional Photographers goes beyond just search engine optimization and teaches you numerous ways to promote your web site online.
WHAT WILL I LEARN ABOUT PROMOTING MY WEB SITE ONLINE?
All of the online marketing techniques in Effective SEO for Professional Photographers are tailored to the photography industry. You will learn:
- How to obtain high quality links to your web site
- Starting a blog
- Writing effective blog posts that are customer and search engine friendly
- Overview of SEO for blogs
- ...and more!
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FREE UPDATES
We know that SEO and online marketing techniques change over time. Purchasing Effective SEO for Professional Photographers gives you 1 year of updates for free!
CONTENTS
Chapter 1: Why this Guide?
What This Guide Is and Is Not
SEO is Achievable with the Right Guidance
What Do I Need to Know to Perform SEO On My Own?
Why a Guide Specifically for Professional Photographers?
How Do You Know These Techniques Work?
I Need a Roadmap!
SEO Roadmap
Chapter 2: What is Search Engine Optimization?
How do Search Engines Rank Sites?
When Will I See My Ranking Increase?
Natural Search versus Paid Search
How Does SEO Create a Business Advantage?
White Hat versus Black Hat
White Hat SEO Techniques
Black Hat SEO Techniques
Chapter 3: Search Engines Speak HTML
What Does a Search Engine See?
What about Flash?
Chapter 4: Tracking the Success of Your SEO
Start with a Baseline
Chapter 5: How to Implement SEO Changes
Big Bang or Incremental?
Big Bang Approach
Incremental Approach
Study Your Competition
Chapter 6: Targeted Keywords
Choose Your Targeted Keywords Wisely
Targeted Keywords That Are Too Broad
Targeted Keywords That Are Too Specific
Effective Targeted Keywords
How to Use Your Targeted Keywords
Chapter 7: How to Write Content Both Customers and Search Engines Will Enjoy Reading
Write for Your Customers, not for Search Engines
Chapter 8: HTML Optimization Techniques
Technique 1: Write quality page titles
Bad Page Title Examples
Good Page Title Examples
Technique 2: Use Meta Description Tag on Every Page
Technique 3: Avoid Excessive In-Line CSS and Javascript
Technique 4: Make URLs Meaningful
Technique 5: Use ALT Attributes in All IMG Tags
Technique 6: Make your Image File Names Meaningful
Technique 7: Use TITLE Attribute in All Anchor Tags
Chapter 9: Submit Your Site
How to Create a Sitemap File
Web-Based Sitemap Generator
Mac OS X Sitemap Generator
Windows Sitemap Generator
Upload Sitemap File to Your Web Server
Notify Search Engines About Your Sitemap
Chapter 10: SEO for Flash Web Sites
Chapter 11: Other Ways to Increase Your Search Engine Rankings
The Importance of Incoming Links
Quality Matters
Link Text Matters
Ways to Generate Meaningful Links to Your Web Site
Start a Blog
Blog Software
Blog Post Ideas
Continuous Blog Posting, or Making it Appear You Never Leave
Blog SEO
Chapter 12: Lather. Rinse. Repeat.
HOW TO ORDER
Go to our pricing and ordering page to download your copy. We accept credit card or PayPal account payments through PayPal.